Interesting analysis article in the NYT:
Anthrax
Offers Lessons in How to Handle Bad News. Talks about how best to
convey uncertain and scary information. The thing I like best is this
simple set of recommendations for how authorities should speak:
- Adopt a policy of full disclosure about what is and is not
known and deliver information in a nonpatronizing manner.
- Avoid speculation and never mix facts with reassurance.
- Give a detailed accounting of what is being done to counter the
threat.
- Recommend specific steps that people may take to protect
themselves.